Coaching | Armand Morin

Building a Sustainable Coaching Business in a Digital World

Understanding Your Target Audience Identifying Your Ideal Client One of the first things I learned when I started my coaching business was the importance of knowing who you’re talking to. When I started out, I tried to appeal to everyone, but that just didn’t work. So I took a step back and started thinking about…

How to Retain Clients in Your Online Coaching Business

Build Genuine Relationships Understanding Your Clients Alright, let’s get real for a moment. Building genuine relationships with your clients is a game changer. You know, when I first started, I thought it was all about the curriculum or the material I provided. But over time, I realized understanding your clients deeply is key. It’s not…

Using Content Marketing to Build Authority in Your Coaching Business

Defining Your Niche and Target Audience Understanding Your Strengths First things first, before you dive into content marketing, you’ve gotta know what makes you tick. Identifying your strengths isn’t just about saying, “Hey, I’m good at this!” It’s about digging deep and understanding what you’re genuinely passionate about in your coaching practice. Take some time…

Common Mistakes to Avoid When Starting an Online Coaching Business

Neglecting a Clear Niche Understanding Your Audience When I first dove into the online coaching world, I thought I could cater to everyone. Big mistake! It wasn’t until I focused on a specific audience that I started seeing real growth. Knowing your audience’s pain points, desires, and needs is crucial in crafting an effective coaching…

How to Generate Passive Income with Your Online Coaching Business

1. Create Digital Products Determine Your Niche First things first, you’ve gotta know your niche like the back of your hand. When I started building my coaching biz, I spent a lot of time thinking about what I was passionate about and how I could deliver value. It’s super important to identify what expertise you…

Building a Loyal Community Around Your Coaching Business

Create Engaging Content Know Your Audience One of the first things you need to do when building a community is to know who you’re talking to. It’s not just about demographics; it’s about understanding their pain points, aspirations, and what keeps them up at night. I remember when I first started, I thought I could…

The Future of Online Coaching and How to Stay Ahead

Embracing Technology in Coaching Leveraging Virtual Tools As someone who’s been in the coaching game for a while now, I can’t stress enough how much technology has changed the landscape. With video conferencing tools like Zoom and Google Meet, the barriers of space and travel have evaporated. Coaches can connect with clients from all over…

Essential Legal Steps for Running an Online Coaching Business

Understanding Your Business Structure Choosing the Right Entity So, first things first, deciding on the right business structure is absolutely crucial when starting your online coaching gig. You’ve got options like sole proprietorships, LLCs, and corporations. Personally, I opted for an LLC because it offers a great balance of personal liability protection and tax benefits.…

How to Use Webinars to Grow Your Coaching Business

Identifying Your Target Audience Understanding Who You Serve One of the first things I realized in my coaching journey was that understanding my audience was essential. Think about it—if you don’t know who you’re talking to, how can you create content that resonates? Start by creating a detailed profile of your ideal client. What are…

Setting Up the Perfect Online Coaching Website

Defining Your Niche and Target Audience Identifying Your Coaching Specialty When I first started my online coaching journey, it was crucial for me to figure out exactly what my specialty was going to be. It’s like a light bulb moment when you realize what you’re truly passionate about and what can offer value to others.…