Marketing | Armand Morin

How to Craft a Newsletter Strategy That Aligns With Your Business Goals

Define Your Business Goals Understanding What You Want to Achieve Alright folks, let’s get real for a second. Before diving into the nitty-gritty of crafting a newsletter strategy, it’s essential to lay the groundwork by defining your business goals. What are you hoping to accomplish? Whether it’s boosting sales, increasing brand awareness, or something else…

How to Use Newsletters to Stay Top-of-Mind With Your Customers

Crafting Engaging Content Understand Your Audience When it comes to newsletters, one of the biggest lessons I’ve learned is to truly know who you’re writing for. It’s crucial to put yourself in your audience’s shoes. What are their interests? What information do they value? Tailoring content to meet these needs is what will capture their…

How to Use Newsletters to Build Relationships With Partners and Affiliates

Creating a Connection with Personalized Content Understanding Your Audience When I first started using newsletters, I quickly realized that not all content resonates with every partner or affiliate. That’s why it’s super important to understand who your audience is. You want to immerse yourself in their world – what excites them, what challenges they face,…

The Best Newsletter Incentives for Growing Your Subscriber Base

Exclusive Content Offerings What Makes Content Exclusive? When I first started my newsletter, I realized that people love to feel like they’re getting something special. Exclusive content can be anything from e-books, whitepapers, to behind-the-scenes looks at your processes. The key is to make it feel valuable and not something that can be found elsewhere.…

How to Create a Newsletter Template That Saves Time and Effort

Define Your Audience Understanding Who You’re Writing For Before diving into creating a newsletter template, it’s crucial to grasp who you’re speaking to. Each audience has unique needs and preferences, which shape how you’ll write and design your newsletter. Think about their interests, age, profession, and what kind of information they find useful. In my…

How to Integrate Newsletters With Your CRM System

Understanding Your CRM System What Is a CRM System? So, let’s dive into the basics of what a CRM system really is. At its core, a Customer Relationship Management (CRM) system helps businesses manage interactions with current and potential customers. It’s like having a personal assistant who keeps track of everyone you need to talk…

How to Use Newsletters to Build Anticipation for Webinars

Crafting Compelling Content Find Your Unique Voice One of the best parts about writing newsletters is that it gives you a chance to really show off who you are. I’ve found that when I inject my personality into the content, it resonates better with my audience. Think about what quirks or anecdotes you can share.…

The Best Tools for A/B Testing Your Newsletters

Choosing the Right A/B Testing Tool Understanding Your Needs Let’s face it, the world of A/B testing can be overwhelming at times, especially if you’re just getting started. The first step is to understand what your specific needs are. Are you looking to test subject lines? Call-to-action buttons? Or perhaps the layout of your newsletter?…

How to Use Newsletters to Share Company Milestones and Updates

Identify Key Milestones to Share What Makes a Milestone Newsworthy? When I think about sharing company milestones, the first thing that comes to my mind is figuring out what’s actually worth sharing. Not every little detail deserves a spotlight. Major achievements like product launches, significant funding rounds, or company anniversaries typically make the cut. But…

The Power of Surveys in Enhancing Your Newsletter Content

Understanding Your Audience’s Needs Why Audience Insights Matter Let me tell you, diving deep into what your audience wants is like finding gold. I remember when I first started my newsletter; I was throwing content out there, hoping something would stick. It was only after I started using surveys that I truly understood what my…