Website Traffic | Armand Morin

How to Market Your Coaching Business Without Feeling ‘Salesy’

Build Authentic Relationships Connect with Your Audience Building authentic relationships should be the cornerstone of your marketing strategy. When I first started, I focused on understanding my audience. It wasn’t enough just to know their demographics; I wanted to dive deep into their pains, dreams, and motivations. The closer I got to them, the easier…

Why You Need a Signature Program to Grow Your Coaching Business

Clarity in Your Offering Defining Your Niche When I first started my coaching journey, I was all over the place. One minute I was focusing on life coaching, and the next I was dabbling in business mentoring. I soon realized that having a signature program was like shining a spotlight on my true passion. It…

How to Set and Achieve Business Goals for Your Coaching Business

1. Define Your Vision and Mission Understand Your Purpose When I first started my coaching business, I realized the importance of having a clear vision. What drives you? What do you want to achieve? Understanding your purpose not only keeps you motivated but also resonates with potential clients. It’s crucial to ask yourself those big…

The Importance of Setting Boundaries in Your Coaching Business

Why Boundaries Matter Understanding What Boundaries Are When I first started out in my coaching business, I had a vague notion of what boundaries meant, but I didn’t realize how crucial they were until I found myself burnt out and overwhelmed. Boundaries are essentially the guidelines we set for ourselves and others on what is…

How to Automate Your Coaching Business and Reclaim Your Time

Streamline Your Client Management Choosing the Right Tools When it comes to managing your client relationships, having the right tools can make a massive difference. Personally, I started using a CRM (Customer Relationship Management) system, and it’s been a game-changer. Think of it as a digital filing cabinet that keeps everything organized, from contact details…

Building a Coaching Business that Thrives Without You

Creating a Strong Brand Identity Understanding Your Unique Selling Proposition When I first started my coaching business, I learned the hard way that having a unique selling proposition (USP) is key. Your USP sets you apart from the competition and gives potential clients a reason to choose you. Ask yourself, what unique skills or experiences…

How to Create a Marketing Funnel for Your Coaching Business

Understand Your Target Audience Identify Their Pain Points First off, you really gotta know who you’re talking to. Understanding your target audience is like knowing how to hit the mark in archery. You need to pinpoint their pain points—the struggles they face that you can help alleviate. For instance, if you’re marketing life coaching, your…

The 10 Most Important Tools for Running a Coaching Business

Starting my own coaching business was one of the most rewarding things I’ve ever done. But trust me, it wasn’t all sunshine and rainbows! I learned pretty quickly that having the right tools in my corner made a world of difference. So, let’s dive into the ten essential tools I believe every coaching business should…

How to Choose the Right Coaching Certification for Your Business

Define Your Niche and Goals Identify Your Passion Choosing the right coaching certification starts with knowing your passion. I remember sitting down with a cup of coffee, pondering what truly lights me up. Is it life coaching, career coaching, or maybe executive coaching? When deciding on the niche, it’s essential to evaluate what resonates with…

Creating a Lead Magnet for Your Coaching Business

Hey there! If you’re diving into the coaching business, I’m excited to talk about one of the key tools you’ll need: a lead magnet. It’s like the bait that reels potential clients into your coaching world. Today, I’m going to guide you through the five crucial parts of creating an effective lead magnet. Buckle up,…