Audience Segments

Engage micro-influencers who speak directly to niche audience segments

Understanding Micro-Influencers What Are Micro-Influencers? Micro-influencers are individuals with a following in the range of a few thousands to a hundred thousand. They typically have a focused, niche audience and can often create a more authentic engagement than larger influencers. This is because their followers are likely to be genuinely interested in their content, making…

Tap into hidden marketing channels to uncover fresh audience segments

Leverage Social Media Platforms Beyond the Usual Suspects Exploring Niche Platforms When most marketers think of social media, they often jump straight to the giants like Facebook, Instagram, and Twitter. But let me tell you, there’s a whole world beyond those that can really broaden your audience horizons. Take niche platforms, for instance. They cater…