Segment audiences based on interests to deliver hyper-relevant marketing messages

Segment audiences based on interests to deliver hyper-relevant marketing messages

Understanding Lifestyle Preferences Why Lifestyle Matters In my experience, understanding lifestyle preferences is like holding the key to someone’s heart. It often dictates how they consume content, which products they consider, and ultimately, how they make purchases. For instance, a fitness enthusiast won’t respond the same way to a marketing message aimed at gourmet food…

Read More