Better

How to Use Video Content in Your Newsletters for Better Engagement

Choosing the Right Type of Video Content Understand Your Audience’s Preferences When it comes to video content, the first rule of thumb is to know your audience. Are they more into how-to guides, or do they enjoy behind-the-scenes peeks? From my experience, engaging with your audience through simple surveys or polls can really guide your…

Understanding Your Audience Gather Demographic Information One of the first things I did when starting my email marketing journey was to really understand who my audience was. Demographic information is crucial—it tells you who your subscribers are. Are they mostly millennials, parents, or perhaps retirees? The more you know, the easier it is to tailor…