Communication

How to Create a Newsletter Calendar for Consistent Communication

Understand Your Audience Identify Who You’re Writing For Before I even think about the content for my newsletter, I take a moment to really focus on who my audience is. This is crucial because my readers’ preferences, interests, and behaviors will shape the entire communication strategy. I often spend some time analyzing demographic information and…

Building Client Trust Through Authentic Communication Online

Understand Your Audience Creating Buyer Personas To really connect with your clients, the first thing I always do is create detailed buyer personas. I think of these personas as a representation of my ideal clients. I ask myself, “Who are they? What are their pain points and needs?” Getting to know my audience on a…