Posts Tagged ‘compelling brand’
Simplify messaging by focusing on a single compelling brand promise
Understand Your Core Brand Promise Defining the Promise So, here’s the deal. When I talk about a brand promise, it’s basically that one kickass statement that sums up what you offer and why customers should care. It’s your brand’s North Star, keeping you on course. I’ve seen numerous brands floundering because they don’t have a…
Read MoreShape your product narrative with compelling brand ambassadors and success stories
Identify Your Ideal Brand Ambassadors Understanding Your Target Audience When you’re thinking about whose voice to amplify, the first step is really understanding who your audience is. It’s not just about demographics; it’s about psychographics, lifestyle choices, and values. What do they care about? What resonates with them? For me, diving deep into customer personas…
Read More