Complementary

Increase perceived value by bundling complementary offerings into unique packages

Understanding the Power of Bundling Why Bundling Works From my experience, bundling products or services is like adding whipped cream to a hot chocolate—it’s all about enhancing the experience. Bundling works because it creates a perceived value that’s higher than purchasing items individually. Think about it: when we see a package deal, it feels like…

Partner with complementary brands to expand your online ecosystem and customer base

The Power of Collaboration Understanding Complementary Brands When I first started out in the marketing world, I didn’t fully grasp the concept of complementary brands. Think of it as finding partners whose offerings boost your own. It’s all about synergy, where one plus one equals more than two. Take, for example, the partnership between a…