Posts Tagged ‘draw on cultural touchstones to anchor’
Draw on cultural touchstones to anchor your marketing in universally understood concepts
1. Understanding Cultural Touchstones What Are Cultural Touchstones? So, let’s first break down what cultural touchstones are. In simplest terms, these are shared symbols, themes, or references that resonate universally. Think of beloved pop culture references, historical events, or even traditional tales that transcend age and background. They form an emotional connection with your audience,…
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