How to Segment Your Email List for Better Newsletter Results

How to Segment Your Email List for Better Newsletter Results

Understanding Your Audience Gather Demographic Information One of the first things I did when starting my email marketing journey was to really understand who my audience was. Demographic information is crucial—it tells you who your subscribers are. Are they mostly millennials, parents, or perhaps retirees? The more you know, the easier it is to tailor…

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7 Ways to Grow Your Email List and Expand Your Business

7 Ways to Grow Your Email List and Expand Your Business

Leverage Social Media Creating Shareable Content You know what? Social media is a vast ocean, and if you’re not swimming in it, you’re missing out. The first step I recommend is to create content that’s so good people can’t help but share it. Think informative infographics, helpful videos, or engaging posts. The catch? Include a…

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