Optimize digital ads to focus on customer benefits rather than product features

Optimize digital ads to focus on customer benefits rather than product features

Understanding the Customer’s Perspective Walking in Their Shoes When I first got into digital marketing, I quickly realized that our customers had their own unique journeys. They’re not just looking for a product; they’re searching for a solution to a problem. Understanding this perspective has been a game changer for me. It’s about relating to…

Read More