Human

Create an instant emotional connection by appealing to core human values and aspirations

Understanding Core Human Values Defining Human Values First off, let’s get real about what human values even are. They’re basically those principles that guide us, the things we hold close to our hearts. Think of love, freedom, community, and respect. These values shape our behaviors and how we connect with one another. Knowing this is…

Offer human insights through storytelling that highlights customer motivations and dreams

Understanding Customer Motivations Why People Buy When it comes to understanding why people make purchases, it’s not always about the product itself. I’ve learned that deeper psychological triggers are at play, often rooted in emotions or personal stories. Think about it—have you ever bought something simply because it reminded you of a fond memory? For…