Messaging To

Maintain clarity in all messaging to foster understanding and eliminate confusion

Simplify Your Language Avoid Jargon When I first started in marketing, I noticed that many people were very fond of using industry jargon. It’s tempting to throw in big words and complex phrases to sound smart, but let me tell you, it often does the opposite. Using jargon can alienate your audience. You need to…

Adapt messaging to cultural nuances when targeting global or multicultural audiences

Understanding Cultural Differences The Importance of Cultural Awareness Hey there! Let’s start our little journey into understanding cultural nuances. You see, when I first stepped into the world of global marketing, I realized that what flies in one country can be a flop in another. It’s like trying to sell ice to Eskimos! Being aware…