Posts Tagged ‘on audience’
Rebalance the spotlight to focus on audience achievements instead of brand accolades
Understanding the Shift in Focus Why It Matters As I dive deeper into my marketing career, I’ve come to realize that focusing on audience achievements creates a different kind of connection. It’s not just about promoting the brand; it’s about celebrating the people who use it. When customers feel seen and appreciated, they’re more likely…
Read MoreTrigger deeper engagement by prompting reflection on audience beliefs and aspirations
Understanding the Audience’s Core Values Identifying Their Values First and foremost, understanding what your audience values is crucial in developing a deep connection with them. As a marketer, I’ve found that when you take the time to listen, you discover what really matters to your audience. Do they prioritize family, sustainability, or perhaps innovation? These…
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