Rather Than

Highlight the personal benefits customers gain rather than product specifications

Building Emotional Connections Understanding Their Feelings When I think about selling something, I always bring it back to feelings. Customers don’t just seek out a product; instead, they’re searching for emotional fulfillment. When I marketed my first product, I focused less on the nuts and bolts and zeroed in on how it made people feel—happy,…

Position your brand as a solution provider rather than a mere seller

Hey there! So, today I want to chat about something close to my heart: how to truly position your brand as a solution provider rather than just a seller. I’ve been around the block a few times, and I’ve seen that this approach isn’t just smart; it’s necessary. When you focus on solutions, you’re creating…

Position your brand as a trusted ally rather than a distant corporate entity

Build Authentic Connections Get Real with Your Audience One of the biggest lessons I’ve learned in marketing is that people crave realness. Gone are the days when brands could thrive on polished ads and corporate jargon. Now, more than ever, people want to connect with brands that feel human. So, how can we do this?…

Optimize digital ads to focus on customer benefits rather than product features

Understanding the Customer’s Perspective Walking in Their Shoes When I first got into digital marketing, I quickly realized that our customers had their own unique journeys. They’re not just looking for a product; they’re searching for a solution to a problem. Understanding this perspective has been a game changer for me. It’s about relating to…