Relevant

Infuse marketing campaigns with timely, culturally relevant motifs that resonate now

Understanding Cultural Relevance What Is Cultural Relevance? When I talk about cultural relevance, I mean connecting our marketing messages with the experiences, interests, and values of our audience. It’s about tapping into what’s current and meaningful to them. For example, think about how we used to see ads that felt so out of touch, right?…

Respond to shifts in online culture to remain relevant and relatable to your audience

Understanding Your Audience’s Evolving Needs Listening to Feedback When it comes to understanding what your audience really wants, there’s no substitute for good old-fashioned listening. I’ve found that paying attention to comments, reviews, and social media chats can give you invaluable insights into what your audience is feeling. It’s a two-way street; they want to…