Shifts

Align your product with emerging cultural shifts that your audience cares about

Understand the Cultural Landscape Stay Informed About Trends To effectively align your product with cultural shifts, you’ve got to keep your finger on the pulse of what’s happening around you. I find that immersing myself in various media—be it social platforms, podcasts, or even good ol’ fashioned books—helps me stay in the loop. It’s amazing…

Respond to shifts in online culture to remain relevant and relatable to your audience

Understanding Your Audience’s Evolving Needs Listening to Feedback When it comes to understanding what your audience really wants, there’s no substitute for good old-fashioned listening. I’ve found that paying attention to comments, reviews, and social media chats can give you invaluable insights into what your audience is feeling. It’s a two-way street; they want to…