Posts Tagged ‘simplifying’
Reassure customers by simplifying any complex onboarding or learning curves
Understanding the Customer Journey Mapping Out Touchpoints First things first, I always take a moment to acknowledge how vital it is to understand the actual journey my customers go through when they start using my product. I map out all the touchpoints to visualize the experience from their perspective. It’s all about empathy! By identifying…
Read MoreConvert hesitant prospects by simplifying complex offerings into relatable analogies
Understanding Your Audience’s Concerns Identifying Fear Factors As a marketer, I’ve found that the first step in addressing complex offers is knowing what scares your audience. When it comes to tech or finance, for example, people often feel overwhelmed. They fear they’re going to make a bad investment or get lost in jargon. By getting…
Read MoreIncrease conversion potential by simplifying the checkout process and removing friction
Streamline the Checkout Steps Understanding User Behavior Hey there! Let me tell you, one of the main things I’ve learned over the years is that understanding user behavior is critical. Sometimes, we get so caught up in our own design visions that we forget the user is at the heart of it all. Observing how…
Read More