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Speak to socially aware audiences by taking a bold stance in 2025

Understanding Your Audience’s Values Researching Social Issues To connect with socially aware audiences, I’ve learned that it’s essential to deeply understand the social issues that resonate with them. This involves researching current events, grassroots movements, and community concerns. Like, what are people talking about right now? Dive into social media trends and engage in online…

Engage micro-influencers who speak directly to niche audience segments

Understanding Micro-Influencers What Are Micro-Influencers? Micro-influencers are individuals with a following in the range of a few thousands to a hundred thousand. They typically have a focused, niche audience and can often create a more authentic engagement than larger influencers. This is because their followers are likely to be genuinely interested in their content, making…