Stimulate Long-term

Stimulate long-term engagement through gamified content and interactive features

1. Understand Your Audience Identify Interests and Preferences One of the first things I learned in my marketing journey is that the best way to create engaging content is by really knowing who you’re talking to. I mean, you wouldn’t throw a surprise party for someone who hates surprises, right? By conducting surveys, interviews, or…

Connect on a Personal Level Share Personal Stories As a marketer, I’ve learned that what really resonates with people are authentic stories. Sharing personal accounts from team members humanizes the brand and forms a connection that resonates deeply with customers. For instance, when I shared my journey from a novice in the industry to becoming…