Posts Tagged ‘to focus’
Rebalance the spotlight to focus on audience achievements instead of brand accolades
Understanding the Shift in Focus Why It Matters As I dive deeper into my marketing career, I’ve come to realize that focusing on audience achievements creates a different kind of connection. It’s not just about promoting the brand; it’s about celebrating the people who use it. When customers feel seen and appreciated, they’re more likely…
Read MoreOptimize digital ads to focus on customer benefits rather than product features
Understanding the Customer’s Perspective Walking in Their Shoes When I first got into digital marketing, I quickly realized that our customers had their own unique journeys. They’re not just looking for a product; they’re searching for a solution to a problem. Understanding this perspective has been a game changer for me. It’s about relating to…
Read More