To Write Newsletters

How to Write Newsletters That Educate and Entertain

Understand Your Audience Get Inside Their Heads Let me tell you, knowing your audience is key. Imagine sitting down with a cup of coffee and chatting with a friend. That’s how you should think about your newsletter readers. What do they care about? What keeps them up at night? Get introspective here and learn about…

Create Compelling Content Know Your Audience First things first, you gotta really get to know your audience. What are their interests? What keeps them tickin’? I always take the time to create a persona for my typical reader and dive into what they care about the most. Once I know that, it’s like having a…