Who

Reveal the brand’s human face by spotlighting team members who shape the product

Hey there! Today, I want to take you on a journey to understand how a brand becomes more relatable and genuine by showcasing the incredible individuals behind the scenes. You’re gonna learn how revealing the brand’s human face can create a deeper connection with customers and lead to a loyal fanbase. Let’s dive in! Idea…

Engage micro-influencers who speak directly to niche audience segments

Understanding Micro-Influencers What Are Micro-Influencers? Micro-influencers are individuals with a following in the range of a few thousands to a hundred thousand. They typically have a focused, niche audience and can often create a more authentic engagement than larger influencers. This is because their followers are likely to be genuinely interested in their content, making…

Connect with influencers who share your brand ethos and appeal to like-minded followers

Identify Your Brand Ethos Understanding Your Core Values When I first began my journey in marketing, the one thing I learned right off the bat was that every brand has a unique voice and values. It’s crucial to take a step back and identify what your brand really stands for. Are you all about sustainability,…

Inspire customers with relatable brand ambassadors who share their experiences

Understanding the Power of Relatability Why Relatability Matters When I first started dabbling in marketing, I learned that relatability can be a game changer. It’s about connecting with your audience on a personal level. When customers see someone like them, they feel an instant connection. It’s almost as if they’re saying, “Hey, that could be…