4 Steps to Google Advertising Success

Frequently Asked Questions (FAQ)

What are Google Ads?

Google Ads is an online advertising platform by Google that allows businesses to display ads on Google’s search engine and its advertising network. Users bid on keywords, and the ads appear based on the relevance and quality of the ad as well as the bid amount.

How do I set up my first Google Ads campaign?

Start by creating a Google Ads account and entering your business details and billing information. Define your campaign goals, select your campaign type, and set a budget. Follow the guided steps on the Google Ads platform to create your first campaign.

What is a Quality Score in Google Ads?

A Quality Score is Google’s rating of the relevance and quality of your keywords and ads. It affects your ad’s cost-per-click (CPC) and position in the ad auction. To improve your Quality Score, focus on creating relevant ad copy, choosing the right keywords, and optimizing your landing pages.

How can I track the performance of my Google Ads campaigns?

Use Google Ads’ built-in analytics tools to track various performance metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC). Set up conversion tracking to measure specific actions that users take on your website to evaluate the success of your campaigns.