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6 Little-Known Facts About Google Advertising
FAQs
What is Ad Rank?
Ad Rank is a metric used by Google to determine the position of your ad on the search results page. It is calculated based on your bid amount and the Quality Score of your ad.
How can negative keywords benefit my campaign?
Negative keywords are essential for filtering out irrelevant traffic, ensuring that your budget is spent on clicks that are more likely to convert. This increases your overall ROI.
What are ad extensions?
Ad extensions provide extra information on your Google Ads, such as additional links, call buttons, or snippets of info, making your ad more engaging and comprehensive.
Why are Google Ads targeting options important?
Google Ads targeting options allow you to zero in on your ideal audience based on demographics, location, and behavior. These features enable more precise and effective advertising strategies.